So, What is SEO? Seo (Search engine optimization) as the name says search engine optimization which means to optimize our website or webpage for better visibility or better rank on search engines like google, bing, Yahoo etc. We use SEO to generate traffic on our website, SEO is used to generate Organic, Paid, Referral, Social Media and Direct traffic. Traffic is the most important thing in Digital Marketing. We do many activities in the process of SEO and these activities are known as On-Page SEO and OFF-Page SEO, we will talk about this on my next blog. SEO is also used to increase the Page Authority (PA) and Domain Authority (DA) of a Website. PA and DA plays an important Digital Marketing as it used to determine the quality of our webpage and our domainso by this you may have get an idea that what is Seo?.
- Creating Backlinks –
Creating Backlinks is the most performed activity in SEO. A backlink is something we create on other websites so we can generate traffic from their website to ours. There are some websites which allow us to create backlinks. We create a backlink on another website then the editor of that website review it and publish it, some website offers to make backlinks for free but it takes time to gets published and some website take charges to make backlinks and by paying for it the editor f the site review it in like 34 hours or less. This is one of the most healthy activities of SEO.
- Social Media-
Social Media is the most powerful source of information which means it is the most healthy activity in SEO. We create Links about our website on Social Media like Facebook, Twitter, Pinterest, Snapchat etc. Social Media is used by millions of users every day so if you create your links on social media it may lead you to good traffic. The best part of using Social Media is used by everyone from a small child to an old person so it is a most healthy activity in SEO.
For advertising in the world of internet, we use Adwords. Every Social Media and Search Engine have their own Awards. We use Google Adwords to run Ads on SERP (Search Engine Result Page), we use Facebook Awards to run ads on Facebook etc. Advertisements are seen by everyone especially when we give an offer or something attractive in shopping websites.
So this is the answer to what is SEO? this is everything you need to know about SEO.
We will talk about other factors of Digital Marketing in my next Blog.